Showing posts with label design elements. Show all posts
Showing posts with label design elements. Show all posts

Friday, November 11, 2016

Take Your Designs To A New Level With The All Purpose Vector Supply Kit

All Purpose Vector Supply Kit
There are a lifetime of graphics available in this amazing vector graphics bundle

We've been talking recently about vectors and how important they are for designers and the great impact a vector based design can have on an audience. So to follow up and help give you a quick leg-up in terms of getting started with using vectors in your design projects I bring to you the "All Purpose Vector Supply Kit".

This vector bundle is the ultimate vector toolkit, especially for young designers yet to build up an archive of resources, as it contains vector resources for designs of all types, themes, topics and styles. And the great news is that it is now available for just $29 which is actually 99% off the initial price! Unfortunately this is a limited time offer and expires on Nov 14th at which time it will revert to it;s original $2,800 price!

One of the many selection of vector packages within the bundle that may catch your eye is the range of Christmas themed vectors which will certainly be useful for every designer over the next couple of months. The images below show just a small selection of the huge range of Christmas themed vectors available to download in this bundle.




My personal favourite though is the Logo Creator Bundle which has almost 1,000 vectors specifically designed for use in creating vector based logos. It's a must have for logo design projects and is something I have already started using in my own design projects and have really saved me a lot of time already. With over 950 logo related elements and over 100 ready made sample logos it's worthy of a vector bundle all by itself.


This vector graphics bundle contains a huge array of logo related elements
This vector graphics bundle contains a huge array of logo related elements.

Taking everything into account this vector collection brings you an incredibly practical set of elements including frames, florals, icons, badges, shapes, icons, silhouettes, textures, machine parts, artistic markings, sunbursts, labels, borders and much, much more! It’s a complete solution for every designer, so whatever your next project, you’ll be able to dip into this collection and find the exact elements you need!

All the components in this vector bundle come with an extended licensing for each and every item, which means that you can use them within your own wider designs available for resale, from greeting cards, to posters and merchandise! So no restrictions, no strings, just quality design elements for you to use. Remember it is a limited time offer (ending Nov 14th 2016), so buy now and it's yours for life.









Tuesday, February 23, 2016

Elements of Design

diagram of the design elements
The Elements of Design

The Design Elements refer to the different types of parts that can be used in the creation of any given composition or design. These elements can be combined and arranged in a variety of ways to create an endless variety of designs, both two and three dimensional. They may seem like obvious categorisations but understanding them is important to enhancing your ability to utilise them in your design projects. Each design element is discussed in detail below but for now let's quickly identify the elements of design.

The design elements are...

  • Point
  • Line
  • Shape
  • Form
  • Texture
  • Colour
  • Value
  • Space

Understanding design elements is key to creating professional designs that are both simple and stylish. Using the design elements correctly allows you to keep designs clear and minimal without looking plain or boring; it's a fine line but it is along that line that the best designs rest. Here the elements are outlined and explained, but how you use them is dependent of the principles of design that you choose to use. You should ideally follow up this article by reading about the Design Principles.


Point:

A point is a single dot or mark that has position but is otherwise limited. It is a single entity in itself and alone it can act as a focal point or a stopping point in a composition. For example a target or dart board has a single point as its focus. Together a number of points can have a leading effect where the eye naturally attempts to "connect the dots" to create a line or form. This is known as the Gestalt grouping principle.

design element - point
design element - point 

Line:

A line is essentially a series of connected points. There are characterised by their length, direction and weight. Lines can be straight or wavy, long or short, heavy or soft, architectural or organic. As such they can be utilised in a variety of ways in a composition. They can be used to create perspective, outline a landscape, frame a composition etc. The directionality of a line will also have a big effect on your composition with oblique or slanted lines suggesting movement and dynamism while vertical or horizontal lines suggest structure, balance and conformity.


design element - line
design element - line

design element - line weight
design element - line weight

Shape:

Shapes are essentially closed lines. Shapes are two dimensional and forms are three dimensional. The basic two dimensional shapes are squares, rectangles and triangles with the related three dimensional forms being cubes, bricks (technical name is a rectangular prism) and pyramids. An infinite amount of other shapes exist of course, whether they are fluid organic shapes or rigid abstract shapes.


design element - shape (fluid)
design element - shape (fluid)

design element - shape (2d)
design element - shape (2d)

Form:

Forms are essentially three dimensional shapes. The basic two dimensional shapes are squares, rectangles and triangles with the related three dimensional forms being cubes, bricks (technical name is a rectangular prism) and pyramids. An infinite amount of other forms exist of course, whether they are fluid organic forms or rigid abstract geometric forms.


design element - shape (3d)
design element - shape (3d)

Texture:

Texture is the appearance of a surface material. The main differentiation between textures is that it is either rough or smooth. Textures suggest what a form/shape is made of and can be created using points, line, shapes or colour. Unlike the other elements, texture is both a visual and tactile element.


design element - texture (rough)
design element - texture (rough)


design element - texture (smooth)
design element - texture (smooth)


Colour and Value:

Colour, also called hue, is how the eye perceives reflected light. There are many different theories about colour which are covered in more depth in the section on colour theoryWhat I will explain here are the three main components of a colour: hue, value and saturation.
Colour properties
Colour properties
  • Hue is where a colour is positioned on the colour wheel. Technically the hue is the colour which it a design element in itself.
  • Value is the darkness or lightness of a colour and is a design element in itself.
  • Saturation is the intensity of a colour.

Space:

Believe it or but in a design what you don't add can be just as important as what you do. What i'm talking about is empty space. Space is mainly used to frame an item or object in a composition. By leaving space around something the viewer is better able to isolate and concentrate on it without the distraction of any other overlapping or intersecting objects.

space around items allows them to be 'read' more easily
space around items allows them to be 'read' more easily

* You should ideally follow up this article by reading about the Design Principles.



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